Korea media exclamation TERA so striking slip velocity in May

[8/19/2011 8:58:47 AM]

Once the king of the south Korean industry, the winner of the highest honors, NHN group looking forward to was the ", recently updated Tera Items formal "destruction of the talons" version, but after days operation is still the effect not beautiful, the market share not satisfactory, and the game's future prospects also "the dark clouds".

 

10,, according to the survey data, the authority's TERA "9, market share was only 6.13%, a record low against. In the new version renewal after, the game did not rise, share instead fell by 1%, is inconceivable.

 

January 11,, the open beta TERA "once with 15% of the market share of the tower of the eternal beyond become Korea No. 1 of online games, but with the passage of time, the game is not only didn't and the tower of eternal distance, instead of popularity but went way down. In early April, its and the raid for the second scene of OL is gone, the game a current Internet cafe ranked just for the sixth.

 

Recently the TERA "through the close, the original served 37 server for $15, and the highest number of online at the same time also by the original 165000 slashed to 6 ~ 70000.

 

And the crisis is the main reason of the contents of the game hard and game there are a lot of BUG and imbalance.

 

The professionals, "says a TERA" in the open beta test before advertising do some "fire", will the players' expectations aroused at, just can get such big disappointment. And in a "marketing internal NHN group of investors" the TERA "is also a deserted again, the whole game work team atmosphere is not very well.

 

According to South Korean securities company KTB famous analysts, the "sales have TERA from the original 80 billion won cut for 60 billion won. And is referred to as the official NHN group, TERA "profitability in 600 ~ 80 billion won, but also between according to the original budget than cut the 20 billion won.

 

At present, the "TERA" has been largely given up the domestic struggle, in turn, including Japan and North America to tap into the international market, the mainstream, it is reported the TERA "years in the above two areas will be officially online.

 

According to statistics, at present Bluhole north American branch of the TERA North America expect degree top six (7.97%), the first five respectively for the guild wars 2 "(8.73%), and" the old century "(8.47%), and" the mysterious world "(8.10%), the" Star Wars "(7.98%), and the fire of the waterfall (7.98%).

 

An industry in North America, analysts say the popularity of the TERA is far from the guild wars 2 ", "Star Wars" and other games, so its high in North America have no prospect of the future of the basic guarantee. In addition, the recent research and development business is TERA "Bluehole been frozen 26 billion won cost of investment, will affect future versions of the game development.

 

Some small and medium-sized enterprise, says that the TERA "is actually foam game, early in it’s listed before they to this game this positioning. Is the row in Tera Gold can be TOP10, completely thanks to NHN group because of the promotion of supply?